Resources Library by ANA

Interviewing and qualitative analysis by computer in the passenger car market

This paper gives the background, research techniques used and a broad outline of the results of research undertaken by Renault UK Ltd into the passenger car market. The paper goes through all the stages of research and covers Stage III in particular...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Daniel O'Donoghue, Howard Thomas

June 15, 1984

A consumer model of the European car market

B1 Cars is a major producer of British cars. During the 1970’s it lost the dominance of the British car market, and required rescue by government ownership. It has now been restructured and expects the 1980’s to be a period of regrowth. The...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Authors: Philip Wade, Ronu K. Majumder

June 15, 1983

Product excellence on a complex product through telephone interviewing

The paper describes how Ford of Europe, by the development and application of regular telephone studies, tracks the acceptance of its products and ensures that its design and manufacturing engineers know, almost immediately, exactly what customers...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: R. P. Smith, A. J. K. Watson

June 15, 1982

Establishing a body repair shop panel

The paper describes how the need for a panel came about and relates the means by which the panel was set up and run for the first six months of its life. The panel consists of 200 garage or workshop managers who are responsible for purchases of...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Nick Bloom

October 1, 1981

An example of sales price fixing for the consumer market based on a dual approach

The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: F. Goetz, Jacqueline Carof

Company: GMV Conseil

August 1, 1981

An example of sales price fixing for the consumer market based on a dual approach (French)

The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: F. Goetz, Jacqueline Carof

Company: GMV Conseil

August 1, 1981

European panel on car repair

The problem I am going to present you regards a study which has contributed to solve a major problem of the client, a car manufacturer, and which has engaged our institute in a new area of technical development, quite unusual as compared with the...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Alberto Colussi

May 1, 1981

Marketing to women in traditionally male markets

The paper discusses the influence of more non-married women, more working women, more supermarket shopping and a generally increased need to share activities with their husbands, as reasons why women are encroaching into traditionally male markets.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Maggie Stanway

June 18, 1980

Car owner's attitude change

In this paper we discuss some of the results and implications of an experimental study of changes in car owners' attitudes to their cars. In particular, we are interested in how their attitudes develop from the time the car is first purchased through...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Douglas J. Johnson

November 1, 1977